This morning I was watching the show “The Profit” and it got me thinking about why I enjoy it so much. “Shark Tank” is another one of my favorite shows, and what I discovered they have in common is that these are very accomplished business owners whose passion has brought them great success. They were driven by something specific, and it kept them going through the trials that every business owner endures.
So, today I want you to think about what drove you to start your own service business. What passion drives your decisions? Sharing your enthusiasm will actually bring more clients in versus pitching them a particular service or product. I’ve shared this before, but allow me again to share a little about my own passion.
The promise of a full-time income was not what drove me to this sub-niche. It was the possibility of supplementing my current income. I wanted to take my kids on vacations, be able to buy those extra little things for myself, and give more to charity organizations than I’d been able to before. Sometimes it’s seemingly small things like this that make a big difference in one’s enjoyment of life.
Those three things drove my passion. I wanted to serve others. That is what’s neat about this sub-niche. In addition to working on my own business, I have a hand in helping others become successful in theirs. I assist them in creating a successful business that has been built from the heart.
You can see why it’s absolutely vital to identify your passion and allow it to drive you. When there’s no energy in your body, or your mind even, to keep growing your business, this zeal will carry you on regardless. You might think of a mathematician who hasn’t eaten or slept for hours, but hardly notices because they are completely consumed with solving an equation. Their enthusiasm is so intense that it carries them through any physical discomfort.
Now, I’m not asking you to skip meals or sleep while growing your business! I am encouraging you to find your why. Meditate on why you started this business. Developing a small business is no easy task. So, there surely must have been something that urged you on regardless.
Was it to bring in enough income to quite your full-time job? Perhaps you needed to buy a new house or car. Or maybe your child, or aged parents, got sick and needed care at home. Think about what it is that wakes you up, ready and eager to start your day.
Now share it with others, and the clients will come! Tell your story on your website, in social media, and on forums you visit. Don’t be afraid to shout it out. This drums up interest in your business, because it shows a human side. That’s what people relate to. In the end, it’s not about being an expert, or that you provide this or that. It’s how you jive with your clients. Identify what it is you are, what you stand for, and you will be able to connect on a personal basis.
Have you identified your passion? Share it in a comment! I’d love to hear your thoughts.